Scolto is a team of senior AI analysts available on demand to brand, marketing, and competitive-intelligence teams for social listening, trend detection, campaign tracking, and competitive intelligence.

How do Scolto's AI analysts work?

Teams brief Scolto with a research question, brand context, and the deliverable they want. The AI analysts plan the research, gather signals from across the public web, and return a structured briefing the team can read, share, and act on.

What sources does Scolto monitor?

Scolto monitors public conversation across major social and content platforms, public reviews, forums, and press coverage. Coverage focuses on the surfaces where brand and category conversation actually happens.

How is Scolto different from a social-listening dashboard?

Dashboards show numbers; Scolto produces analyst briefings. The output explains what is happening, why it matters for the brand, and what to do — closer to the deliverable from a senior researcher than from a tool.

Brand, marketing, insights, and competitive-intelligence teams at companies that need ongoing analyst-grade visibility into their category, their audience, and their competitors. Agencies and consultancies use Scolto to extend the analyst capacity they offer clients.

Open beta · meet ScoltoAI social listening

Your first
AI brand researcher.

Watches the video. Reads the comments. Schedules the listening.Writes the brief.Builds the dashboard.Spots the competitors.Ships the slide deck.Delivers the deep-dive.Schedules the listening.

Scolto is a team of senior AI analysts that listens across every social platform - and ships you the report, the dashboard, the deck and the digest. All from one sentence.

62 brand teams hired Scolto this week

Weekly ReadTue · 17 Mar · 09:14 PT

fresh · 6m ago

Brief · 98th Academy Awards · ceremony week

The Oscars had a three-film night online.

Michael B. Jordan's upset Best Actor win and the In-N-Out after-party are carrying positive sentiment. Sinners and One Battle After Another are splitting the prestige conversation. The KPop Demon Hunters speech cut-off is the only loud negative thread — and it's still climbing on TikTok.

mentions · 7d

27.4M+1,872%

sentiment

+0.61

reach

1.4B

top moments · ceremony night34.2k more

4.1M · 1:24

@eentertainment

Michael B. Jordan: 'Yo momma, what's up?' — Best Actor speech for Sinners

8.4M views

@PopBase

Paul Thomas Anderson finally wins his first Oscar after 14 nominations

7.2M views

@nextbestpic

The mess celebs left inside the Dolby Theatre after the ceremony…

pull quote of the night

"

michael b jordan eating at in-n-out with his oscar is the most joyful thing i've seen all year

@PopBase · x · 312k likes

#JusticeForYuhan still climbing on TikTok & X

41k posts in 36 hours after KPop Demon Hunters' co-writer Yu Han Lee was played off mid-speech. K-pop fan communities are organising; the story has legs through Wednesday's late-shows.

watch

live · 27.4M mentions / 7d

Meet your researcher

A team of senior analysts
in one sentence.

Scolto is an AI social-listening platform built as a roster of senior analyst agents. You hand them a brief; they go to work across every platform - listening, watching, analyzing, enriching - and deliver the read-out in whatever shape your team needs.

Scolto

social listening

Scolto

trend detection

Scolto

campaign tracking

Scolto

competitive intel

01

Listens on every platform.

Scolto runs continuous social listening across TikTok, Instagram, YouTube, X, Reddit, Facebook and the open web. It doesn't sample - it ingests the whole conversation, including the replies under the replies.

live · 1,204 new mentions in the last hour

@rundotmayafirst run in the Drift is wild+218

u/easydaze · r/RunningShoes$180 for a tempo is steep…+2.1k

@marathon.carotempo day in the volt drift+412

@running.deep100 mi review · Halo Drift+88k

@velo_rundrift runs ½ size small btw+33

02

Sees what's in the frame.

Its vision agents watch the video frame-by-frame - detecting logos, products, packaging and on-screen text. It tells you which brand showed up, for how long, where in the frame, and how visible it was.

@running.deep

0:08

creator

DRIFT V2

0:14

product

RUNS ½
SIZE SMALL

0:22

text

TREADMILL · 8'/MI

0:31

scene

extracted from 47 sec review · 4 entities found

logoHalo wordmark · tongue96%

productDrift Vol. 2 · volt94%

text"runs ½ size small"89%

scenetreadmill · pace test91%

03

Delivers in any shape.

Then its writer-agent ships the read-out. A two-page memo. An executive dashboard. A slide deck for Friday. A scheduled brief by email, Slack, or WhatsApp. Same intelligence, every room.

the memo

2-page brief

the dashboard

live metrics

the slides

deck for Friday

the digest

email + Slack + WA

Competitive analysis

It sees every brand
that walked into the shot.

Scolto's vision agents watch every clip frame-by-frame. They detect competitor logos, products and creators on screen - and tell you how long each one stayed, where it sat, and how visible it was.

Frame-level detection

Logos, products, faces, scenes - at 1 fps or higher.

Share of screen

Total seconds, % visibility, average size in frame.

Landscape map

Side-by-side scoreboard across every competitor it finds.

@frankthetank · 02:14 / 04:18

SCOLTO · ANALYZING

Nike · 94%

Adidas · 88%

"Honestly the new Nike pair beats the Adidas I had last year…"

transcript · timecode 02:14

frame 132 / 258fps 30resolution 1080p

Share of screen · this clipauto-extracted by Scolto · 04:18 runtime

"Nike owned 3.2Ã— more screen than Adidas in this clip, and was placed as hero in 4 of 5 cuts. I rolled this up across 312 clips this week - see the landscape map."

What it ships you

Same intelligence.
Every format your team reads in.

The same intelligence, rendered for every room. Pick your format - the brief for your Monday inbox, the dashboard for the war room, the deck for the Friday meeting, the deep-dive for the board, the digest for Slack or WhatsApp.

Scolto / Weekly brief · Stanley Cup · week of May 6

auto-refresh · Mon 9:00

Stanley Cup · week of May 6 · prepared by Scolto

The pink colorway is winning - but only on TikTok.

tldr

Of 4,820 comments read this week, 71% on TikTok skewed positive on the pink SKU; on Reddit, the same SKU is being read as overpriced. The price-pain is concentrated in one Reddit thread (2,100 upvotes). The cup is not the issue - the price ladder is.

watch

@stanleylover (1.4M) is the swing creator - her unboxing is being clipped into duets. If she shifts tone, sentiment will move with her.

do

Pin the price question on the Stanley site for one week. Reddit will reward the acknowledgement; TikTok will not notice.

cited from 312 clips · 4,820 comments · 6 platformssigned, Scolto

receipts

@maya.unboxes

the pink one is SCREAMING ðŸ˜ retail tho???

+124k

u/coffee_skeptic

$80 for a cup is genuinely insane

+2.1k

@_brookehale

haul w/ the new pink - actually worth it

+412

@dailygrind

we tried every viral water bottle…

+88k

Where it lives

It works in your inbox
and on your phone.

You don't have to log in to a new tool. Scolto shows up where you already are - Slack, WhatsApp, email, or the Scolto app if you want a window into its work. Talk to it the same way you'd brief a teammate.

Slack

Posts in your channel

Texts you on the go

Email

Drops the Monday brief

Notion

Writes into your wiki

Scolto

online · typing…

MONDAY · 9:02 AM

brief-may06.pdf

2 pages · 480 KB

"Pink is winning - but only on TikTok."

9:02 AM ✓✓

60-sec or full read?

9:14 AM ✓✓

60-sec. ðŸ‘‡

1. TikTok loves pink (4.8K mentions, +71% sentiment).
2. Reddit hates the price ($80 thread, 2.1K upvotes).
3. @stanleylover (1.4M) is the swing creator.

9:14 AM ✓✓

go deeper on the reddit thread

9:15 AM ✓✓

+1 (415) ···· Scolto

Why Scolto

Most tools give you a search bar.
Scolto gives you a read.

Brandwatch, Sprinklr, Talkwalker - they all ship the same thing in the end: a dashboard with a search bar, and a deal that asks you to fill it. Scolto ships a researcher that fills it for you, and tells you what it found.

The old way

Hands you a dashboard.

Scolto

Hands you a brief, a deck, a dashboard, and a digest.

The old way

Counts mentions and scores sentiment.

Scolto

Reads the post, watches the video, weighs the comment thread.

The old way

Surfaces a spike. You investigate why.

Scolto

Tells you why, and which creator is the swing voter.

The old way

Locks you into a $30k annual seat.

Scolto

Pay only for the work it does - usage-based, no annual contract.

The old way

Wants a kickoff call.

Scolto

Wants a sentence.

Frequently asked

Questions teams ask before briefing Scolto

What is Scolto?: Scolto is a team of senior AI analysts available on demand to brand, marketing, and competitive-intelligence teams for social listening, trend detection, campaign tracking, and competitive intelligence.
How do Scolto's AI analysts work?: Teams brief Scolto with a research question, brand context, and the deliverable they want. The AI analysts plan the research, gather signals from across the public web, and return a structured briefing the team can read, share, and act on.
What sources does Scolto monitor?: Scolto monitors public conversation across major social and content platforms, public reviews, forums, and press coverage. Coverage focuses on the surfaces where brand and category conversation actually happens.
How is Scolto different from a social-listening dashboard?: Dashboards show numbers; Scolto produces analyst briefings. The output explains what is happening, why it matters for the brand, and what to do — closer to the deliverable from a senior researcher than from a tool.
Who uses Scolto?: Brand, marketing, insights, and competitive-intelligence teams at companies that need ongoing analyst-grade visibility into their category, their audience, and their competitors. Agencies and consultancies use Scolto to extend the analyst capacity they offer clients.

Come build your first agent

Hire Scolto.

Type one sentence. It'll spend the rest of the week reading the internet about it, and write you back what it found.

get the email when it's your turn →

private beta · one click with Google · no spam

Your firstAI brand researcher.

The Oscars had a three-film night online.

A team of senior analystsin one sentence.

Listens on every platform.

Sees what's in the frame.

Delivers in any shape.

It sees every brandthat walked into the shot.

Same intelligence.Every format your team reads in.

It works in your inboxand on your phone.

Most tools give you a search bar.Scolto gives you a read.

Questions teams ask before briefing Scolto

What is Scolto?

How do Scolto's AI analysts work?

What sources does Scolto monitor?

How is Scolto different from a social-listening dashboard?

Who uses Scolto?

Hire Scolto.

Your first
AI brand researcher.

A team of senior analysts
in one sentence.

It sees every brand
that walked into the shot.

Same intelligence.
Every format your team reads in.

It works in your inbox
and on your phone.

Most tools give you a search bar.
Scolto gives you a read.